Lead-gen businesses
Need a predictable cost per lead.
● Google Ads & Meta Ads
Ad spend that
pays for itself.
Google Ads and Meta Ads campaigns managed against cost per lead and revenue, with tracking you can trust.
- Data
- Audience
- Creative
- Campaign
- Optimisation
- Revenue
01The problem
Campaigns get judged on clicks and impressions because nobody set up tracking that connects spend to leads and sales. Budget drifts to whatever looks busy.
02Our approach
We fix measurement first, then build campaigns, creative and landing pages around your real unit economics, and optimise weekly against cost per lead and revenue.
03Who it’s for
Built for teams like yours.
If one of these sounds familiar, this service was designed with you in mind.
eCommerce brands
Need profitable return on ad spend.
Launches
Need fast, measurable reach.
04What’s included
Everything it takes, in one team.
01
Google Ads
Search, Performance Max, Shopping and YouTube.
02
Meta Ads
Facebook and Instagram campaigns with creative testing.
03
Conversion tracking
GA4, tags and offline conversions set up correctly.
04
Landing pages
Pages built and tested for each campaign.
05
Creative testing
Structured tests on hooks, formats and offers.
06
Revenue reporting
Dashboards that tie spend to leads and sales.
05The difference
Not the usual way.
The same service, delivered with a different standard.
| Aspect | Typical approach | Siteart |
|---|---|---|
| Tracking | Clicks and form views | Verified leads and sales |
| Creative | One ad, run forever | Structured testing every month |
| Reporting | Platform screenshots | Spend tied to revenue |
06Process
How the work runs.
-
01
Audit
Accounts, tracking and past performance.
-
02
Plan
Targets, budgets and channel mix.
-
03
Launch
Campaigns, creative and landing pages.
-
04
Optimise
Weekly bid, audience and creative changes.
-
05
Scale
Grow budget behind what works.
Your first 90 days
-
Weeks 1–2
Account audit and tracking fixes.
-
Weeks 3–6
Rebuilt campaigns, creative and landing pages.
-
Month 2 onward
Weekly optimisation and budget scaling.
07Outcomes we measure
Judged on numbers that matter.
We agree targets for these before work starts and report on them every month.
- Cost per lead
- Return on ad spend
- Conversion rate
- Lead-to-sale rate
- Customer acquisition cost
Tools & platforms
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Looker Studio
08Ways to work together
Start where it makes sense.
Every engagement is scoped to your goals. These are the three ways clients usually begin.
Audit
Teams that want clarity before committing
- A review of where you stand today
- Prioritised findings ranked by impact
- A 90-day action plan
Project
A defined build, launch or campaign
- Fixed scope and timeline
- A dedicated project lead
- Launch support and handover
Partnership
Ongoing growth with one accountable team
- A monthly roadmap
- Continuous optimisation
- A monthly reporting call
Replace this with a real quote from a client, used with their permission. Two or three sentences about the result they got works best.
What budget do we need?
We recommend a budget after the audit, based on your market and goals. We will not start campaigns too small to learn from.
How soon will we see results?
Campaigns generate data from week one; most accounts need four to eight weeks of optimisation to stabilise.
Who owns the ad accounts?
You do. We work inside accounts in your name.
10Related services
Works well with.
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