Startups
Funding, launches and milestones.
● PR & distribution
News that reaches
the right newsrooms.
Press release writing, distribution and media outreach that put your announcements in front of journalists and the publications your buyers read.
- Story
- Release
- Distribution
- Outreach
- Coverage
01The problem
Launches, funding rounds and milestones often go unnoticed because the release is written like an internal memo and sent to the wrong lists.
02Our approach
We find the angle a journalist will care about, write a release that stands on its own, distribute it to relevant outlets and follow up with targeted media outreach.
03Who it’s for
Built for teams like yours.
If one of these sounds familiar, this service was designed with you in mind.
Established firms
Expansions, partnerships and awards.
Founders
Building a public profile.
04What’s included
Everything it takes, in one team.
01
Release writing
Newsworthy angles, clear structure and quotable lines.
02
Distribution
Wire and targeted distribution to relevant outlets.
03
Media outreach
Direct pitching to journalists on your beat.
04
Syndication
Reach across partner news sites.
05
Coverage reports
Every placement tracked and reported.
06
Search value
Brand mentions that support SEO and AI visibility.
05The difference
Not the usual way.
The same service, delivered with a different standard.
| Aspect | Typical approach | Siteart |
|---|---|---|
| Angle | Company news written as a memo | A story journalists want to run |
| Distribution | Blast to every list | Targeted outlets for your audience |
| Follow-up | None | Direct outreach and a coverage report |
06Process
How the work runs.
-
01
Brief
Your news, audience and goals.
-
02
Write
Draft, review and approve.
-
03
Distribute
Release goes out to selected outlets.
-
04
Pitch
Follow-up outreach to journalists.
-
05
Report
Coverage summary and next opportunities.
Your first 90 days
-
Days 1–3
Brief, angle and first draft.
-
Days 4–7
Approval and distribution.
-
Weeks 2–4
Media outreach and coverage report.
07Outcomes we measure
Judged on numbers that matter.
We agree targets for these before work starts and report on them every month.
- Placements secured
- Referring domains
- Brand search lift
- Journalist responses
Tools & platforms
- Press release distribution networks
- Media databases
- Google Alerts
08Ways to work together
Start where it makes sense.
Every engagement is scoped to your goals. These are the three ways clients usually begin.
Audit
Teams that want clarity before committing
- A review of where you stand today
- Prioritised findings ranked by impact
- A 90-day action plan
Project
A defined build, launch or campaign
- Fixed scope and timeline
- A dedicated project lead
- Launch support and handover
Partnership
Ongoing growth with one accountable team
- A monthly roadmap
- Continuous optimisation
- A monthly reporting call
Replace this with a real quote from a client, used with their permission. Two or three sentences about the result they got works best.
Do you guarantee coverage?
Distribution placements are confirmed in advance; earned editorial coverage depends on the story and journalists, so we never guarantee it.
How quickly can a release go out?
Usually within a few working days of approval.
10Related services
Works well with.
Search engine optimisation
SEO
Technical SEO, content strategy and authority, planned around the searches that turn into revenue.
ExploreDigital PR
Digital Public Relations (PR)
Earned media and story-led campaigns that build authority, links and trust.
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Performance Marketing
Google Ads and Meta Ads managed against cost per lead and revenue.
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