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● Retargeting

Bring back the ones
who almost bought.

Retargeting across Google, Meta and display that follows up with visitors based on what they viewed, with the right message and frequency.

Start a project Common questions
  1. Visit
  2. Segment
  3. Message
  4. Return
  5. Convert

01The problem

Most visitors leave without buying. Generic retargeting shows the same ad to everyone for weeks, annoying buyers and wasting budget on people who already purchased.

02Our approach

We segment by behaviour and recency, show relevant products and messages, cap frequency and exclude converters, so every retargeting impression has a reason.

03Who it’s for

Built for teams like yours.

If one of these sounds familiar, this service was designed with you in mind.

01

Online stores

High traffic, low conversion.

02

Considered purchases

Buyers who compare first.

03

Lead-gen offers

Visitors who did not enquire.

04What’s included

Everything it takes, in one team.

01

Behavioural audiences

Viewers, cart abandoners and past buyers.

02

Dynamic product ads

The exact products they viewed.

03

Sequenced messaging

Reminder, reassurance, then offer.

04

Frequency control

Enough to remind, never to annoy.

05

Cross-channel

Google, Meta, YouTube and display.

06

Incrementality checks

Measuring genuine lift.

05The difference

Not the usual way.

The same service, delivered with a different standard.

Aspect Typical approach Siteart
Audience Everyone who visited Segmented by behaviour and recency
Creative One generic ad Products and messages they viewed
Waste Ads to past buyers Converters excluded

06Process

How the work runs.

  1. 01

    Audit

    Pixels, audiences and current results.

  2. 02

    Build

    Segments and dynamic catalogues.

  3. 03

    Create

    Sequenced creative.

  4. 04

    Optimise

    Windows, frequency and bids.

Your first 90 days

  1. Week 1

    Tracking and audience setup.

  2. Weeks 2–3

    Campaigns and creative live.

  3. Ongoing

    Optimisation and testing.

07Outcomes we measure

Judged on numbers that matter.

We agree targets for these before work starts and report on them every month.

  • Return visits
  • Retargeting ROAS
  • Frequency
  • Incremental conversions

Tools & platforms

  • Google Ads
  • Meta Ads
  • Google Merchant Center
  • Google Analytics 4

08Ways to work together

Start where it makes sense.

Every engagement is scoped to your goals. These are the three ways clients usually begin.

Audit

Teams that want clarity before committing

  • A review of where you stand today
  • Prioritised findings ranked by impact
  • A 90-day action plan
Discuss this option
Most common

Project

A defined build, launch or campaign

  • Fixed scope and timeline
  • A dedicated project lead
  • Launch support and handover
Discuss this option

Partnership

Ongoing growth with one accountable team

  • A monthly roadmap
  • Continuous optimisation
  • A monthly reporting call
Discuss this option
Replace this with a real quote from a client, used with their permission. Two or three sentences about the result they got works best.
Sample Client 1Founder, Sample Company

09FAQ

Questions we hear often.

Something else on your mind? Ask us directly.

Is retargeting still possible with privacy changes?

Yes, with server-side tracking, first-party data and platform audiences, though windows are shorter than they were.

Will customers find it annoying?

Not with frequency caps, sensible windows and excluding people who already bought.

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Google Ads & Meta Ads

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Google Ads and Meta Ads managed against cost per lead and revenue.

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Let's talk
Retargeting and Remarketing.

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