SaaS companies
Demo and trial demand from search.
● Paid search for B2B
Capture demand
the moment it searches.
Google and Bing search campaigns built for B2B: long-tail intent, account-level thinking and optimisation against qualified pipeline, not cheap form fills.
- Intent
- Keywords
- Ads
- Landing page
- Qualified lead
- Pipeline
01The problem
B2B search terms are expensive and low volume. Campaigns optimised for cheap form fills fill the CRM with students, job seekers and competitors while real buyers slip through.
02Our approach
We build campaigns around buying-intent and problem-aware searches, qualify leads before they reach sales, and feed CRM outcomes back so bidding learns what a real opportunity looks like.
03Who it’s for
Built for teams like yours.
If one of these sounds familiar, this service was designed with you in mind.
Professional services
High-value enquiries from specific searches.
Industrial suppliers
Buyers searching for specifications and suppliers.
04What’s included
Everything it takes, in one team.
01
Keyword strategy
Buying-intent, comparison and problem searches mapped to funnel stage.
02
Google & Microsoft Ads
Coverage across both search engines.
03
Landing pages
A focused page per offer, with qualification built in.
04
Offline conversions
CRM stages imported so bidding optimises on pipeline.
05
Brand & competitor defence
Protect branded searches and compete on alternatives.
06
Pipeline reporting
Cost per SQL and cost per opportunity.
05The difference
Not the usual way.
The same service, delivered with a different standard.
| Aspect | Typical approach | Siteart |
|---|---|---|
| Optimises for | Cheapest form fill | Qualified pipeline |
| Lead handling | Dumped into the CRM | Qualified and routed to sales |
| Reporting | Clicks and cost per lead | Cost per opportunity and revenue |
06Process
How the work runs.
-
01
Audit
Account, tracking and CRM data.
-
02
Build
Campaigns, ads and landing pages.
-
03
Qualify
Forms and lead scoring agreed with sales.
-
04
Optimise
Weekly search term and bid work.
Your first 90 days
-
Weeks 1–2
Audit, tracking and CRM connection.
-
Weeks 3–6
Rebuilt campaigns and landing pages.
-
Months 2–3
Optimisation on pipeline data.
07Outcomes we measure
Judged on numbers that matter.
We agree targets for these before work starts and report on them every month.
- Cost per SQL
- Lead-to-opportunity rate
- Pipeline value from search
- Impression share on priority terms
Tools & platforms
- Google Ads
- Microsoft Advertising
- Google Tag Manager
- CRM integrations
08Ways to work together
Start where it makes sense.
Every engagement is scoped to your goals. These are the three ways clients usually begin.
Audit
Teams that want clarity before committing
- A review of where you stand today
- Prioritised findings ranked by impact
- A 90-day action plan
Project
A defined build, launch or campaign
- Fixed scope and timeline
- A dedicated project lead
- Launch support and handover
Partnership
Ongoing growth with one accountable team
- A monthly roadmap
- Continuous optimisation
- A monthly reporting call
Replace this with a real quote from a client, used with their permission. Two or three sentences about the result they got works best.
How is SEM different from PPC?
Our SEM service is paid search on Google and Bing tuned for B2B pipeline; our PPC service covers paid clicks across search, shopping and social for fast consumer sales.
How long before we see qualified leads?
Campaigns generate leads in the first weeks; optimising on pipeline quality usually takes one to two sales cycles of data.
10Related services
Works well with.
Search engine optimisation
SEO
Technical SEO, content strategy and authority, planned around the searches that turn into revenue.
ExploreDigital PR
Digital Public Relations (PR)
Earned media and story-led campaigns that build authority, links and trust.
ExploreGoogle Ads & Meta Ads
Performance Marketing
Google Ads and Meta Ads managed against cost per lead and revenue.
Explore