Insights
Practical notes on websites, search, AI visibility and marketing that pays for itself.
Types of Digital Marketing: 14 Channels, What They Really Cost, and How to Pick Yours
A practical 2026 guide for Indian businesses. It covers what each channel does well, where it quietly fails, and how to choose the two or three that will actually pay for themselves.
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Add Me to Search in 2026: Google People Cards Are Gone. Here’s How to Get Your Name on Google Now
How to write a website brief that gets accurate quotes
AEO and GEO explained: how to get cited in AI answers