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Insights

Practical notes on websites, search, AI visibility and marketing that pays for itself.

Web Design 1 min read

How to write a website brief that gets accurate quotes

Vague briefs produce quotes you cannot compare. Cover these points and every agency will be pricing the same project.

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AI Search 1 min read

AEO and GEO explained: how to get cited in AI answers
Performance Marketing 2 min read

Fix these five things before you spend more on Google Ads