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● Email & nurture

Nurture every lead
until they are ready.

Lifecycle email programmes that keep your brand front of mind through long B2B sales cycles and move leads toward a real conversation.

Start a project Common questions
  1. Capture
  2. Segment
  3. Nurture
  4. Score
  5. Handover

01The problem

Most B2B leads are not ready to buy when they first enquire. Without a nurture programme they go cold, and a monthly newsletter to everyone does not change that.

02Our approach

We segment by role, industry and stage, write sequences that educate and build trust, and hand leads to sales when their behaviour shows real intent.

03Who it’s for

Built for teams like yours.

If one of these sounds familiar, this service was designed with you in mind.

01

Long-cycle B2B

Buyers need months of trust-building.

02

Event and webinar teams

Registrations and follow-up.

03

Subscription businesses

Onboarding and retention.

04What’s included

Everything it takes, in one team.

01

Nurture sequences

Journeys for new leads, trials and stalled deals.

02

Newsletters

Useful, readable and actually opened.

03

Segmentation

Role, industry, behaviour and lifecycle stage.

04

Deliverability

Authentication, list hygiene and inbox placement.

05

Templates

Responsive, on-brand and accessible.

06

Reporting

Engagement tied to pipeline.

05The difference

Not the usual way.

The same service, delivered with a different standard.

Aspect Typical approach Siteart
Approach Monthly blast to everyone Journeys by role and stage
Content Company news Insight buyers actually want
Success Opens Pipeline influenced

06Process

How the work runs.

  1. 01

    Audit

    List, tools and current performance.

  2. 02

    Plan

    Journeys, segments and content.

  3. 03

    Build

    Templates, automations and tracking.

  4. 04

    Optimise

    Subject, content and timing tests.

Your first 90 days

  1. Weeks 1–2

    Audit and journey map.

  2. Weeks 3–5

    First nurture sequences live.

  3. Ongoing

    Monthly campaigns and testing.

07Outcomes we measure

Judged on numbers that matter.

We agree targets for these before work starts and report on them every month.

  • Click-through rate
  • Lead-to-SQL rate
  • Deals influenced by email
  • Unsubscribe and spam rates

Tools & platforms

  • HubSpot
  • Mailchimp
  • Brevo
  • Zoho Campaigns

08Ways to work together

Start where it makes sense.

Every engagement is scoped to your goals. These are the three ways clients usually begin.

Audit

Teams that want clarity before committing

  • A review of where you stand today
  • Prioritised findings ranked by impact
  • A 90-day action plan
Discuss this option
Most common

Project

A defined build, launch or campaign

  • Fixed scope and timeline
  • A dedicated project lead
  • Launch support and handover
Discuss this option

Partnership

Ongoing growth with one accountable team

  • A monthly roadmap
  • Continuous optimisation
  • A monthly reporting call
Discuss this option
Replace this with a real quote from a client, used with their permission. Two or three sentences about the result they got works best.
Sample Client 1Founder, Sample Company

09FAQ

Questions we hear often.

Something else on your mind? Ask us directly.

Will email work with a small list?

Yes. A smaller, well-segmented list usually outperforms a large generic one.

Do you handle deliverability?

Yes, including SPF, DKIM and DMARC setup and ongoing list hygiene.

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Let's talk
Email Marketing.

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