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● Programmatic

Reach the right accounts
at scale.

Automated display, video and connected-TV buying that reaches target accounts and audiences across premium inventory, with brand safety built in.

Start a project Common questions
  1. Audience
  2. Data
  3. Bid
  4. Creative
  5. Measure

01The problem

Buying media site by site does not scale, and open programmatic without controls wastes budget on low-quality placements and bots.

02Our approach

We define audiences with first-party and intent data, buy through a demand-side platform with strict brand-safety and fraud controls, and measure against account engagement and pipeline.

03Who it’s for

Built for teams like yours.

If one of these sounds familiar, this service was designed with you in mind.

01

ABM programmes

Target accounts across the web.

02

Enterprise B2B

Awareness across long cycles.

03

Brands with video

Connected TV and online video reach.

04What’s included

Everything it takes, in one team.

01

Audience strategy

First-party, intent and account lists.

02

DSP management

Campaign setup and bidding.

03

Account-based targeting

Reach named target companies.

04

Brand safety

Inclusion lists and fraud filtering.

05

Creative formats

Display, video and connected TV.

06

Reporting

Reach, engagement and influenced pipeline.

05The difference

Not the usual way.

The same service, delivered with a different standard.

Aspect Typical approach Siteart
Targeting Broad demographics Accounts and intent
Quality Open inventory Brand-safe inclusion lists
Measurement Impressions Account engagement and pipeline

06Process

How the work runs.

  1. 01

    Plan

    Audiences, inventory and KPIs.

  2. 02

    Set up

    DSP, pixels and lists.

  3. 03

    Launch

    Creative and bidding.

  4. 04

    Optimise

    Placements, audiences and frequency.

Your first 90 days

  1. Weeks 1–2

    Audience and platform plan.

  2. Weeks 3–4

    Setup and launch.

  3. Months 2–3

    Optimisation and scale.

07Outcomes we measure

Judged on numbers that matter.

We agree targets for these before work starts and report on them every month.

  • Target account reach
  • Viewability
  • Engaged accounts
  • Influenced pipeline

Tools & platforms

  • Display & Video 360
  • The Trade Desk
  • LinkedIn Audience Network
  • Intent data providers

08Ways to work together

Start where it makes sense.

Every engagement is scoped to your goals. These are the three ways clients usually begin.

Audit

Teams that want clarity before committing

  • A review of where you stand today
  • Prioritised findings ranked by impact
  • A 90-day action plan
Discuss this option
Most common

Project

A defined build, launch or campaign

  • Fixed scope and timeline
  • A dedicated project lead
  • Launch support and handover
Discuss this option

Partnership

Ongoing growth with one accountable team

  • A monthly roadmap
  • Continuous optimisation
  • A monthly reporting call
Discuss this option
Replace this with a real quote from a client, used with their permission. Two or three sentences about the result they got works best.
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09FAQ

Questions we hear often.

Something else on your mind? Ask us directly.

Is programmatic suitable for smaller budgets?

It works best with a meaningful monthly budget; below that we usually recommend LinkedIn or Google display first.

How do you avoid bad placements?

Inclusion lists, brand-safety settings and fraud filtering on every campaign.

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Let's talk
Programmatic Advertising.

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