Start a project info@siteart.in

● D2C strategy

Build a brand
customers come back to.

Positioning, channel mix, unit economics and retention strategy for direct-to-consumer brands that want profitable, sustainable growth.

Start a project Common questions
  1. Brand
  2. Economics
  3. Acquisition
  4. Retention
  5. Scale

01The problem

Many D2C brands grow on paid social until acquisition costs rise and margins vanish. Without retention and channel diversity, growth stalls.

02Our approach

We start from unit economics, sharpen positioning, build a balanced acquisition mix and design retention programmes that raise lifetime value.

03Who it’s for

Built for teams like yours.

If one of these sounds familiar, this service was designed with you in mind.

01

Early-stage D2C

Finding product-market fit.

02

Scaling brands

Rising acquisition costs.

03

Offline brands

Going direct online.

04What’s included

Everything it takes, in one team.

01

Positioning

What makes customers choose you.

02

Unit economics

CAC, LTV and contribution margin modelling.

03

Channel mix

Social, search, marketplaces, influencers and offline.

04

Retention strategy

Email, WhatsApp, loyalty and subscriptions.

05

Launch planning

New products and markets.

06

Growth roadmap

Quarterly priorities and targets.

05The difference

Not the usual way.

The same service, delivered with a different standard.

Aspect Typical approach Siteart
Growth Paid social only A balanced channel mix
Focus First purchase Lifetime value
Decisions Instinct Unit economics

06Process

How the work runs.

  1. 01

    Diagnose

    Brand, data and economics.

  2. 02

    Strategise

    Positioning and channel plan.

  3. 03

    Plan

    Roadmap and targets.

  4. 04

    Support

    Execution with our team or yours.

Your first 90 days

  1. Weeks 1–2

    Data and economics review.

  2. Weeks 3–4

    Strategy and channel plan.

  3. Quarterly

    Roadmap reviews.

07Outcomes we measure

Judged on numbers that matter.

We agree targets for these before work starts and report on them every month.

  • Customer acquisition cost
  • Lifetime value
  • Repeat purchase rate
  • Contribution margin

Tools & platforms

  • Google Analytics 4
  • Shopify
  • Klaviyo
  • Meta Ads
  • Looker Studio

08Ways to work together

Start where it makes sense.

Every engagement is scoped to your goals. These are the three ways clients usually begin.

Audit

Teams that want clarity before committing

  • A review of where you stand today
  • Prioritised findings ranked by impact
  • A 90-day action plan
Discuss this option
Most common

Project

A defined build, launch or campaign

  • Fixed scope and timeline
  • A dedicated project lead
  • Launch support and handover
Discuss this option

Partnership

Ongoing growth with one accountable team

  • A monthly roadmap
  • Continuous optimisation
  • A monthly reporting call
Discuss this option
Replace this with a real quote from a client, used with their permission. Two or three sentences about the result they got works best.
Sample Client 1Founder, Sample Company

09FAQ

Questions we hear often.

Something else on your mind? Ask us directly.

Can you execute the strategy too?

Yes, through our performance, social, CRO and retention services, or alongside your in-house team.

We are pre-launch. Is this useful?

Very. Getting positioning and economics right before spending saves money.

10Related services

Measurement

Marketing Analytics & Data Tracking

GA4, Tag Manager and dashboards that connect marketing to leads and revenue.

Explore

Design

Web Design & UX Optimization

Websites, landing pages and UI systems designed around clarity, trust and conversion.

Explore

Search engine optimisation

SEO

Technical SEO, content strategy and authority, planned around the searches that turn into revenue.

Explore

Let's talk
Direct-to-Consumer (D2C) Marketing Strategy.

Start a project All services