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● Digital PR

Earn coverage
that builds authority.

Media relations, story-led campaigns and online coverage that raise your profile, earn quality links and strengthen search and AI visibility.

Start a project Common questions
  1. Story
  2. Pitch
  3. Coverage
  4. Links
  5. Authority

01The problem

Buyers, journalists and AI assistants all judge you by what others say about you. Without earned coverage, even great companies look unproven.

02Our approach

We find newsworthy stories in your data and expertise, pitch them to relevant journalists, and turn coverage into links, credibility and search visibility.

03Who it’s for

Built for teams like yours.

If one of these sounds familiar, this service was designed with you in mind.

01

Startups

Credibility with investors and buyers.

02

B2B experts

Thought-leadership visibility.

03

Consumer brands

Launch buzz and trust.

04What’s included

Everything it takes, in one team.

01

Story development

Data, expert and trend-led angles.

02

Media relations

Pitching journalists and publications.

03

Expert commentary

Your leaders quoted in relevant stories.

04

Press releases

Writing and distribution.

05

Link earning

Coverage that strengthens SEO.

06

Coverage reporting

Placements, reach and links.

05The difference

Not the usual way.

The same service, delivered with a different standard.

Aspect Typical approach Siteart
Approach Press release blasts Story-led, targeted pitching
Goal Mentions Authority, links and trust
Measurement Clippings Coverage, links and search impact

06Process

How the work runs.

  1. 01

    Discover

    Stories, spokespeople and targets.

  2. 02

    Create

    Angles, assets and releases.

  3. 03

    Pitch

    Targeted outreach.

  4. 04

    Amplify

    Social and owned channels.

  5. 05

    Report

    Coverage and impact.

Your first 90 days

  1. Weeks 1–2

    Story discovery and media list.

  2. Weeks 3–6

    First campaign and pitching.

  3. Ongoing

    Monthly campaigns and reporting.

07Outcomes we measure

Judged on numbers that matter.

We agree targets for these before work starts and report on them every month.

  • Quality placements
  • Referring domains
  • Share of voice
  • Branded search lift

Tools & platforms

  • Media databases
  • Press release distribution
  • Google Alerts
  • Social listening

08Ways to work together

Start where it makes sense.

Every engagement is scoped to your goals. These are the three ways clients usually begin.

Audit

Teams that want clarity before committing

  • A review of where you stand today
  • Prioritised findings ranked by impact
  • A 90-day action plan
Discuss this option
Most common

Project

A defined build, launch or campaign

  • Fixed scope and timeline
  • A dedicated project lead
  • Launch support and handover
Discuss this option

Partnership

Ongoing growth with one accountable team

  • A monthly roadmap
  • Continuous optimisation
  • A monthly reporting call
Discuss this option
Replace this with a real quote from a client, used with their permission. Two or three sentences about the result they got works best.
Sample Client 1Founder, Sample Company

09FAQ

Questions we hear often.

Something else on your mind? Ask us directly.

Can you guarantee coverage?

No one can guarantee editorial coverage; we commit to the work, the targeting and transparent reporting.

How does PR help SEO?

Coverage from reputable sites earns links and brand mentions that search engines and AI assistants trust.

10Related services

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SEO

Technical SEO, content strategy and authority, planned around the searches that turn into revenue.

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Google Ads and Meta Ads managed against cost per lead and revenue.

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Webinars

Webinar Hosting

End-to-end webinars that turn attendees into qualified leads.

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Let's talk
Digital Public Relations (PR).

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