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● Amazon Ads & Sponsored Products

Win the shelf
where shoppers buy.

Sponsored Products, Sponsored Brands and retail media campaigns on Amazon, Flipkart and other marketplaces, managed for profitable growth.

Start a project Common questions
  1. Keywords
  2. Bids
  3. Placement
  4. Sale
  5. Rank

01The problem

Marketplace ad consoles make it easy to spend and hard to profit. Auto campaigns and broad targeting rack up clicks on unprofitable searches.

02Our approach

We structure campaigns by product and intent, harvest winning search terms, protect your brand terms and optimise to advertising cost of sale targets that fit your margins.

03Who it’s for

Built for teams like yours.

If one of these sounds familiar, this service was designed with you in mind.

01

Marketplace sellers

Profitable ad growth.

02

Product launches

Visibility from day one.

03

Brands facing competitors

Defend brand searches.

04What’s included

Everything it takes, in one team.

01

Sponsored Products

Keyword and product targeting.

02

Sponsored Brands

Headline and video ads.

03

Sponsored Display

Retargeting on and off the marketplace.

04

Flipkart & other retail media

Beyond Amazon.

05

Bid & budget management

Dayparting and placement bids.

06

Profit reporting

Ad spend against margin.

05The difference

Not the usual way.

The same service, delivered with a different standard.

Aspect Typical approach Siteart
Campaigns Auto campaigns left running Structured by product and intent
Bids Set once Managed weekly to margin targets
Brand terms Undefended Protected

06Process

How the work runs.

  1. 01

    Audit

    Campaigns, search terms and margins.

  2. 02

    Restructure

    Campaigns by product and intent.

  3. 03

    Optimise

    Weekly bids and negatives.

  4. 04

    Scale

    New products and formats.

Your first 90 days

  1. Week 1

    Account audit.

  2. Weeks 2–4

    Restructure and launch.

  3. Ongoing

    Weekly optimisation.

07Outcomes we measure

Judged on numbers that matter.

We agree targets for these before work starts and report on them every month.

  • Advertising cost of sale
  • Total ACoS
  • Sales from ads
  • Organic rank on priority keywords

Tools & platforms

  • Amazon Ads
  • Flipkart Ads
  • Amazon Brand Analytics
  • Marketplace reports

08Ways to work together

Start where it makes sense.

Every engagement is scoped to your goals. These are the three ways clients usually begin.

Audit

Teams that want clarity before committing

  • A review of where you stand today
  • Prioritised findings ranked by impact
  • A 90-day action plan
Discuss this option
Most common

Project

A defined build, launch or campaign

  • Fixed scope and timeline
  • A dedicated project lead
  • Launch support and handover
Discuss this option

Partnership

Ongoing growth with one accountable team

  • A monthly roadmap
  • Continuous optimisation
  • A monthly reporting call
Discuss this option
Replace this with a real quote from a client, used with their permission. Two or three sentences about the result they got works best.
Sample Client 1Founder, Sample Company

09FAQ

Questions we hear often.

Something else on your mind? Ask us directly.

What ACoS should we target?

It depends on your margins and growth goals; we set targets per product together.

Do ads help organic rank?

Sales from ads can support organic rank on marketplaces, which we factor into launch plans.

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Let's talk
Retail Media & Marketplace Advertising.

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